Citi and PYMNTS have partnered to release an revolutionary new podcast, ‘From the Block: Straight Talk on Stablecoins and Digital Assets for Corporate Leaders,’ set to air weekly with its first episode debuting Tuesday, January 13. The application pursuits to reduce via the crowded noise of blockchain buzzwords and provide commercial enterprise leaders a realistic manual to virtual property directly from the professionals shaping the sector.
Tackling Tough Questions in Digital Finance
Co-hosted via way of means of PYMNTS CEO Karen Webster and Citi’s Global Head of Digital Assets for Treasury and Trade Solutions, Ryan Rugg, ‘From the Block’ guarantees an unfiltered talk approximately the realities of the usage of technology like stablecoins and tokenized actual-international property. The podcast doesn’t pull away from the tough questions—how and whilst have to organizations combine virtual property? What infrastructure and safeguards are wished? Which commercial enterprise fashions are truly viable, and that are simply smart presentations?
The visitor listing reads like a who’s-who of the virtual finance international, with regulators, investors, operators, and innovators often becoming a member of the discussion. Each episode is crafted to assist leader economic officers, treasurers, and economic product managers locate their footing as they test with blockchain-primarily based totally charge answers and navigate a moving regulatory environment.
A Podcast Born from Real Conversation
The concept for the collection reportedly sprang from a behind the scenes verbal exchange among Webster and Rugg—evidence that sometimes, the quality commercial enterprise improvements begin with espresso and banter in place of every other dry PowerPoint session. According to Webster, their honest, unscripted talk made it clean that the economic international desperately desires a discussion board in which jargon is left on the door and actual techniques are shared openly. ‘We each determined we wished a few different manner to raise the verbal exchange and invite others to participate,’ Rugg said, emphasizing the show’s collaborative DNA. ‘This technology, at its core, is collaborative. It’s supposed to deliver disparate events together—preferably with much less shouting than your common organization chat.’
Real Talk for Real Business Leaders
In a marketplace complete of buzzwords, ‘From the Block’ units out to split hype from reality. Rugg positioned it plainly: ‘There’s a lot hype proper now round virtual property, and I suppose the enterprise actually desires to invite what’s actual, what’s now no longer? How will this effect their businesses and boom for the future? That’s actually what ‘From the Block’ is designed to do.’ Webster, meanwhile, sees the collection as a realistic toolkit in place of a crystal ball. ‘The aim is to offer the signal, now no longer simply greater noise,’ she said.
Corporate leaders tuning in can assume episodes that stability deep dives on technical infrastructure with realistic recommendation approximately compliance and marketplace trends. The podcast does now no longer simply theorize approximately the future; it gives play-with the aid of using-play evaluation from the field, wherein the demanding situations and wins are actual and the jargon is saved in check.
Distribution and Engagement
Episodes of ‘From the Block’ will first be broadcast on LinkedIn, with next audio to be had on all important podcast platforms. By doing so, Citi and PYMNTS wish to attain a large audience, supplying an “on-ramp” for enterprise leaders who’re considering—or carefully experimenting with—virtual asset implementation. As the rules, technology, and marketplace shape of virtual finance hastily evolve, the podcast hopes to provide listeners a discussion board to check their assumptions earlier than having a bet the company treasury.
An Industry Turning Point
At a time while phrases like blockchain and stablecoins are regularly much more likely to spark confusion than self belief withinside the boardroom, ‘From the Block’ arrives with a mission: to clarify, demystify, and educate. Backed with the aid of using the credibility and realistic awareness of its heavy-hitting sponsors, the display guarantees to be a treasured useful resource for decision-makers wrestling with the way to have interaction withinside the virtual asset area with out getting swept away with the aid of using the modern day trend. For all of us who’s ever been to a assembly wherein the words ‘tokenized asset’ made eyes glaze over, this podcast may simply be the lifeline your approach group has been ready for.
