Nvidia has introduced a vast put off withinside the rollout of its next-era gaming GPUs, with the particularly predicted RTX 60 collection now anticipated to go into mass manufacturing no earlier than 2028. The choice follows a chronic scarcity of reminiscence chips, a disaster that maintains to rattle the whole era quarter and reshape organisation priorities.
Originally, Nvidia had deliberate for manufacturing of the brand new GPUs—codenamed Rubin—to begin on the quit of 2027. The organisation had additionally finished the layout of a main replace to its modern-day RTX 50 collection, stated internally as “Kicker,” and become anticipated to release those refreshed GPUs imminently. However, the continuing reminiscence chip shortage compelled managers to halt the rollout in December, and not using a new timeline furnished to personnel or suppliers.
At the center of the put off is Nvidia’s strategic choice to funnel confined reminiscence chip elements closer to its booming synthetic intelligence chip enterprise in preference to its GeForce gaming product line. With AI statistics facilities traumatic ever-growing processing power, the organisation has selected to prioritize offering reminiscence to this profitable and fast-developing segment. As a result, the refresh of the RTX 50 lineup—and, similarly down the line, the RTX 60 collection—has slid down Nvidia’s listing of instantaneously priorities.
The effect for game enthusiasts is substantial. Under Nvidia’s widespread launch cycle, a brand new GPU structure could generally seem each years, with incremental improvements in between. Now, the RTX 50 collection, which debuted in early 2025, should grow to be with the longest shelf lifestyles in Nvidia’s history—stretching at the least 3 years, in all likelihood extra, if the reminiscence deliver crunch fails to ease.
The reminiscence chip disaster isn’t always restrained to Nvidia alone. Major chipmaker Micron introduced in past due 2025 that it might withdraw from conventional chip production to double down on AI chips, squeezing deliver even similarly. Samsung has warned that televisions should get pricier, and Nintendo has indicated it is able to revisit the fee factor for its next-era Switch console amid growing costs.
Reduced manufacturing isn’t the most effective technique Nvidia is taking. The organisation has stated it’ll breathe new lifestyles into discontinued mid-variety GPUs, which include the GeForce RTX 3060—a version in the beginning released in 2021—as a cost-pleasant opportunity for purchasers dealing with excessive fees and scarce availability of more moderen cards.
This circulate marks the primary time in 3 many years that Nvidia will now no longer debut a brand new gaming GPU inside its traditional cycle, signaling simply how intense the reminiscence chip scarcity has come to be. Analysts warn that the scenario should push up fees properly past GPUs, with consoles, smartphones, or even PCs in all likelihood to come to be extra costly as deliver chain bottlenecks persist.
For the gaming community, the repercussions are clear: the watch for the subsequent bounce in portraits overall performance from Nvidia might be drastically longer, with the RTX 50 collection anticipated to dominate cabinets till the cease of the decade. Until marketplace situations normalize, game enthusiasts will ought to make do with modern hardware—or appearance to the secondary marketplace for discontinued gems—as enterprise giants struggle with deliver constraints past their control.
