An iconic electric guitar played by Elvis Presley during his legendary 1968 Comeback Special is set to be auctioned at Sotheby’s, with bids expected to reach between $1 million and $2 million. The instrument, a Hagstrom Viking II, is famous for its role in one of the most memorable moments in rock history when Presley returned to the stage after more than seven years away from live performance.
This particular guitar is unique among Presley’s collection because he mostly played acoustic guitars throughout his career. The Hagstrom Viking II’s electric sound and striking design made it stand out, and it was prominently featured in the NBC broadcast aired on December 3, 1968. During this special, Presley performed hits like “Blue Suede Shoes,” “Trouble,” and “Guitar Man” while wearing his iconic black leather outfit, a look that has since become synonymous with his comeback.
Craig Inciardi, Sotheby’s Music and Pop Culture Specialist, highlighted the cultural significance of this guitar. He explained that the instrument symbolizes Elvis’ triumphant return to the music scene and helped solidify his title as the “King of Rock ’n’ Roll.” Unlike most of Presley’s guitars, which were acoustic, this electric guitar was chosen because it matched the red and black color scheme of the set. Interestingly, Presley had originally planned to use a different guitar but ultimately opted for this one, making it the only occasion he publicly played the Hagstrom Viking II.
Since the Comeback Special, the guitar has passed through several private collectors and was even displayed at the Rock and Roll Hall of Fame between 1998 and 2000. It also appears on the cover of Elvis’ 1969 album “From Elvis in Memphis,” further enhancing its cultural value. The auction opened on April 9 and will close on April 23. Before the sale concludes, the guitar will be exhibited at Sotheby’s New York Breuer Building from April 13 to April 20 for public viewing.
The auction is attracting significant attention from collectors and rock music enthusiasts worldwide. Experts suggest that given recent record-breaking sales of other iconic guitars—such as David Gilmour’s Fender Stratocaster which sold for over $14 million—this historic instrument could exceed its estimated price range. The sale not only reflects growing appreciation for artist-owned instruments but also celebrates Elvis Presley’s enduring legacy as the undisputed King of Rock ’n’ Roll.
This auction serves as a reminder of Elvis’ profound impact on music history and his ability to reconnect with fans through unforgettable performances. As fans and collectors await the final bid, the Hagstrom Viking II stands as a symbol of a defining moment when Elvis reclaimed his throne in rock music.
