The documentary “Melania,” targeted on former First Lady Melania Trump, has stumbled on the field workplace, experiencing a steep drop in price price tag income even after increasing to loads of extra theaters in its 2d weekend of launch.
Initial Release and Industry Hopes
“Melania” hit theaters with excessive hopes and a substantial advertising and marketing effort, allotted through Amazon MGM below the route of Brett Ratner. The movie benefited from a $35 million promotional push, following Amazon MGM’s notable $forty million acquisition of the rights. There became giant buzz initially, with many withinside the enterprise projecting the documentary could emerge as a primary participant withinside the political documentary space.
“梅拉尼娅”在正式上映时，受到了业界的高度关注，并由亚马逊MGM公司发行，导演为布雷特·拉特纳。影片得到了3500万美元的大规模宣传支持，且在亚马逊MGM以4000万美元购入发行权后备受期待。业内普遍认为，这部纪录片有望成为政治题材影片的重要作品。
Box Office Drop and Audience Dynamics
Despite an attention grabbing advertising and marketing marketing campaign and a extensive launch, target target market hobby swiftly faded. The documentary delivered in just $four million in the course of its 2d weekend, a dramatic sixty seven percentage decline from its debut, even because it increased to greater than three hundred extra cinemas throughout North America. By this stage, its general North American field workplace sales had reached most effective approximately $13.four million.
尽管宣传势头极猛，上映院线广泛，但观众兴趣迅速减弱。影片第二个周末的票房仅为400万美元，相较首映跌幅达到67%，即使影院覆盖进一步扩大至北美300多家。迄今为止，该片的北美总票房不过1340万美元。
Other films launched withinside the identical time frame, including “Solo Mio” and the indie title “Iron Lung,” controlled to maintain steadier price price tag income. The hanging evaluation in overall performance did now no longer cross unnoticed, with critics and communicate display hosts—together with Jimmy Kimmel—overtly commenting on “Melania’s” field workplace struggles.
同期上映的其他影片，如《Solo Mio》和独立片《铁肺》，票房表现更加稳定。这种鲜明的反差引发了媒体和评论人的热议，脱口秀主持人吉米·坎摩尔等对《梅拉尼娅》票房不佳进行了调侃。
Industry Analysis and Future Prospects
Studio executives have characterised the extensive theatrical launch as laying foundation beforehand of a destiny streaming launch. Kevin Wilson, heading home distribution for Amazon MGM, known as it a treasured first step in constructing broader public awareness. Yet, with lackluster field workplace receipts and blended essential reviews, the documentary’s industrial destiny seems uncertain.
片方高层表示，大规模院线排映是为未来上线流媒体平台“铺路”。亚马逊MGM的北美发行负责人凯文·威尔逊称这是提升大众认知度的重要第一步。然而，票房低迷、评价褒贬不一，这部纪录片的商业前景依然扑朔迷离。
The underwhelming turnout coincided with Super Bowl weekend, a normally sluggish duration for moviegoing nationwide. Major studios took the threat to sell their upcoming releases, but “Melania’s” fading price price tag income recommend that strong advertising and marketing and a vast rollout by myself aren’t sufficient to make certain field workplace success. While different titles together with “Send Help” and “Zootopia 2” drew large crowds, “Melania” can be on route to emerge as one of the season’s maximum talked-approximately disappointments.
此次低迷正值超级碗周末，而这一时段本就是好莱坞传统的观影淡季。尽管各大制片公司借机大力宣传新片，《梅拉尼娅》的票房表现仍然难言理想。与《Send Help》、《疯狂动物城2》等片观众人数持续攀升形成鲜明对比，《梅拉尼娅》几乎确定会成为本季最受关注的票房失意之作之一。
